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Asyad | About Us
The Asyad Holding Group is based in the Red Sea port city of Jeddah, Saudi Arabia and comprises a diversified portfolio of wholly-owned companies, joint-ventures, investments, financial holdings and real estate projects. The Group’s roots lie in the construction company founded by Osama Al Sayed in 1975, a success that led to an eventual diversification into the retail sector, real estate development, general investment and, ultimately, private aviation. Today, the Asyad Group comprises more than 50 companies and is a 100 percent family-owned enterprise with Osama Al Sayed serving as Chairman and he and his sons and daughters as the sole shareholders.As the economy and business environment in Saudi Arabia have matured, the Asyad Group has also developed, evolving from a successful family business into a holding company that maintains international standards of governance, operating procedures, financial operations and transparency. From this foundation, the Asyad Group has partnered with numerous international corporations on business ventures in many sectors inside the Kingdom, across the MENA region and in South Asia, Europe and North America. The Groups activities are divided into four divisions: Private Equity Portfolio Management (PE), comprising companies that are largely wholly-owned by the Group as well as joint ventures;
Real Estate, comprising holdings that include land, hotels, housing developments and more; Investments, whicwh manages the Group’s global multi-asset portfolio; and Aviation, a fast-growing portfolio of private aviation outfits, both local and global.The Group’s success is largely attributed to the serious analysis of business opportunities by a first-class management team with wide-ranging local and international experience in the world of finance and business development. Although the Group is divided into four divisions, executives are frequently called on to cross those lines to lend their insight, experience and expertise to the decision-making process. In general, the Group looks to invest in companies with a track record of profitability but with significant growth potential that can be realized through Asyad’s participation. Synergy among acquisitions and investments within the Group’s portfolio is also a priority. With the highest of ethical standards, including a commitment to ensuring all investments are Shariah-compliant, the Asyad Group looks to the future as a time for further investment in high performance companies, extraction of value from undervalued or underperforming assets and the creation of cutting-edge investment opportunities.
Chairman of the Asyad Holding Group, Osama Al Sayed has dedicated his professional life to building a portfolio of companies that are not only profitable but that play important roles in the development and modernization of the Kingdom of Saudi Arabia.
Graduating from King Saud University in Riyadh with a degree in architecture, Mr. Alsayed went on to earn a Master’s of Science in Architectural Engineering from King Saud University in Riyadh and an MBA in Project Management. He made his first foray into the business world in 1975 when he established a construction company that made its mark by successfully tackling projects in remote pockets of the Kingdom. Sheikh Osama slowly branched out into other industries, always keeping an eye on two things: the bottom line and the benefits his activities could bring to a developing country.Eschewing exit strategies for his Saudi-based investments, Sheikh Osama created,
acquired and invested with long-term goals of bringing vital services, the expertise to deliver them and jobs to Saudi Arabia.Since his initial steps into the construction industry, Sheikh Osama has created or partnered in more than 50 business ventures across such diverse sectors of the economy as real estate development, aviation, telecom services, logistics, retail, energy and management. With the establishment of Asyad Holding, Sheikh Osama chairs a group of exceptionally experienced and qualified board members and division heads who collaborate and advise on the group’s business and financial interests worldwide.Sheikh Osama Al Sayed has a hard-earned reputation for anticipating and bringing to fruition new opportunities ahead of the market – from his initial construction operations to Asyad’s current development of its aviation holdings – an ability that has made Asyad Holding one of the most successful family businesses in Saudi Arabia today.
Group CFO & Board Member
Advisor To The Chairman, International Investments
Ceo Private Equity Division & Board Member
Author of the international business best-seller, “Team Up for Excellence,” Allen MacKay brings extensive experience in corporate planning and operations that have streamlined a number of companies and put them firmly in the black. As an engineer educated in the USA, England, Germany, New Zealand and Scotland, Mr. MacKay entered the business world as Manager, Logistics and Operations, for Air New Zealand before accepting the position of Senior Quality Manager International Materials Management at Saudi Arabia Airlines in Jeddah. After top managerial stints with OMC Ltd. and the OMCI Group, he joined the Asyad Group where he currently oversees the ongoing development of the Group’s Aviation division in addition to serving on the group’s board of directors. Additionally, Mr. MacKay is a well-known college and professional conference lecturer on engineering and the aviation business.
As Chief Investment Officer and a board member for Asyad Holding Group, Ihab Hashani has closed transactions totaling SR6 billion (US$1.6 billion) and structured, operated and exited a number of businesses in real estate, technology and energy over the past five years.
After graduating from George Washington University with a bachelor of science degree in Physics and minors in Mathematics and Finance, Mr. Hashani enjoyed a stint in the professional world before returning to school to obtain a post-graduate degree from the Harvard Business School. Since then, he has served as Country Director for Pepsi Cola International, Managing Director of Egon Zehnder International for MENA and Chief Strategy Officer of the National Commercial Bank (NCB). In 2005, Mr. Hashani was appointed Senior Vice President of the Olayan Financing Company (OFC) and headed OFC’s Consumer Business Group, managing the manufacture, distribution and marketing of a portfolio of global brands.
Mr. Hashani served as CEO of a multi-billion dollars Royal Saudi Family Office before founding BIS – a US Investment bank, specializing in private equity investments, mergers and acquisitions while advising US and Middle Eastern clients on cross-regional enterprises.
Javaid Akhtar is Group CFO for Asyad Holding and CEO of the Group’s Aviation Division. He has a long history of managing the financial operations of major multinational corporations beginning with MSD (Pak), a Merck subsidiary, before serving as Controller/Manager Finance for Saudi Pharmaceutical Indus. & Medical Supplies Corporation (SPIMACO). He has also been Director, Finance & Administration for NAFT, a subsidiary of MIDROC Holding Saudi Arabia, and Financial Controller – MEA at MIDROC Holding. Mr. Akhtar joined Asyad in 2005 and has used his specialization in aviation and wide-ranging finance expertise in the direct financial management of 18 diverse companies. Mr. Akhtar holds a number of academic and professional certifications in accounting and other corporate-related specialties. He currently sits on the Board of 23 diversified companies.
Rula Junblat began her banking career with BMB Investment Bank, Bahrain, where she spent 10 years working as a proprietary trader on the Equity and FX desks. She then served as General Manager of Capital Growth Management, Bahrain, a third-party advisory company. In 2007, she joined Barclays Wealth, first in Dubai then Geneva, as Senior Investment Advisor servicing Ultra-High Net Worth Individuals. Remaining in Geneva, Ms. Junblat joined Citi Private Bank as Senior Investment Counselor, covering the Middle Eastern desk. During her stay with Citi Bank, Ms Junblat pioneered a Multi-Asset Advisory Desk targeting Sophisticated Ultra-High Net Worth clients and Single Family Offices which she set up in London. She most recently joined APS in London, advising the company on legal and financial matters relating to Sharia Law.
Faisal Al Sayed has been involved in the family business since the age of 17 when he began to spend his summers working for the family companies. After completing his Bachelor’s degree in Marketing and Industrial Engineering, Faisal began his professional career as a Brand Manager at P&G/Abudawood Group before moving to the family business as an Investment/Business Development Manager. After taking time out to obtain his MBA from Imperial College London, Faisal joined Asyad Holding as Business Development Director and joined the Board of Directors of Four Corners International, Advanced Triad Turbine Services and Al Mathaaq.
Faisal also represents Asyad on the board of directors of a number of local and international companies. He is the CEO of Asyad Holding’s Private Equity Division and a member of the group’s Investment Committee. He also serves as the Vice Chairman of the group’s real estate development arm, Alsunbula, where he is involved in the real estate strategy and the development of several projects.
Mansour N. A. Alsharif oversees a number of the Group’s growing aviation portfolio. With a BS in Electrical Engineering from King Saud University in Riyadh, an MBA from the University of Dayton in Ohio, USA and an MS in Finance from San Diego State University in California, USA, Mr. Alsharif has applied his educational background and extensive management experience to assist in developing the aviation division into a state-of-the-art portfolio.
Mr. Alsharif began his professional career in 2004 when he joined Al Khabeer Capital as Senior Financial Analyst. He soon moved on to assume the role of CFO for Aircraft Accessories and Components Company before joining Asyad Holding as Group Chief Operating Officer and Board Member, where he led the group’s real estate and investment arm in Makkah. Today, he serves as CEO of Asyad’s PrivatAir Saudi Arabia (PASA) and CEO of the Group’s flight school, Rabigh Wings Aviation Academy (RWAA).
Bashar Baroudi brings 26 years of real estate development and management experience to his post of CEO of Asyad’s Real Estate Division. Across a series of executive positions, including senior principle of Stantec, Inc., Head of Development for Damac, CEO of Amer Holding and Head of Development for Al Rajhi Holding – Mr Baroudi has excelled in the management of mega-investment and real estate development portfolios while acquiring wide-ranging expertise in everything from conceptualization to creation of investment strategies for long- and short-term profitability. He has managed projects across MENA, Asia and North America. Mr. Baroudi studied Civil Engineering and real estate law at North Carolina State University in the US and is a licensed engineer with membership in various professional societies. He also sits on the Board of Four Corners International Construction and EuroDesign.
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